East Austin's semi-secret social club

Pershing was featured in CultureMap Austin's feature East Austin's semi-secret social club slated for host of elegant upgrades, as well as Austin Monthly's The Pershing, Austin's Premier Private Social Club Is Expanding. Pershing represents the preservation and adaptive reuse of an industrial relic into an urban social club. Designed for creatives and entrepreneurs, the space provides a unique environment to work and celebrate an array of social and cultural events. Located within East Austin, a district that is rapidly covering its history with new development, this project fully embraces and interprets the story of the site through the landscape.

"Walking in feels like a voyeuristic discovery, entering a quirky, affluent stranger’s house and not worrying about overstaying your welcome."

Founder Kip McClanahan is taking the lead on renovations, utilizing the talents of Daniel Woodroffe at Austin’s dwg. and Burton Baldridge of Baldridge Architects.