sxsw center featured in texas architect

SXSW Center was featured in the March | April issue of Texas Architects. The article, "Halfway There," by Aaron Seward shares the journey SXSW has taken from their first location out of a house in 1987 to a 280,000sf, 13-story tower in the heart of downtown ATX.

photo by Paul Warchol


The vision behind the SXSW Center was to provide a responsive and resilient environmental design, synonymous with the owner’s ethos of the SXSW festival, where employees and visitors can create and collaborate in a workplace that exemplifies Austin. The importance of environmental features weighed heavily in the design process with a relentless commitment by the ownership and development team to create an extraordinarily unique experience. With budget constraints affecting both interior and exterior offerings, the design and construction teams worked diligently to strategically retain their commitment to tree preservation, low impact design, innovative water quality and a LEED Gold rating.






"I office in this building - the landscape is flat out epic and makes the entry sequence incredible. The manner in which the existing trees were handled, along with the deck/planting is awesome." - Trac Bledsoe, President - B3 Commercial Management, LLC



By preserving six heritage and protected trees, providing on-site stormwater retention and treatment, and enveloping the lobby and building roof in a low water use landscape, the project clearly demonstrates responsible urban development that reinforces and celebrates the unique features of the site. The SXSW Center showcases sustainable, resilient design principles and raises the bar for future urban developments in Austin.


Architect Pei Cobb Freed & Partners

Architect of Record Gensler

General Contractor Harvey Cleary

Structural Engineer Walter P. Moore Structural Engineers

MEP Engineer Wylie Consulting Engineers

Civil Engineer Jones|Carter